One analyst warned this week that Asia’s never-ending battle with online gaming will shift the focus from Southeast Asia to Europe.
Online gaming in Asia
Most online gaming websites that target Chinese are based in the Philippines and Southeast Asia. But many European brands are also involved with Asia.
According to Inside Asian Gaming report, Regulus Partners suggests that Tuesday, Asia may begin to put pressure on Cambodia and the Philippines recently with their European countries and online gaming sector.
“This is the level of pressure that Asia can exert globally, and if you ask politicians everywhere in the world, what do you like more than online gaming or Asia, it’s an easy option for them,” Leyland said. Speaking during a speech at KPMG Gaming eSummit at the SiGMA Gaming Conference in Malta.
Many European service providers do not provide service to Asia. But you have to look at the logos that are emblazoned on the football shirts of footballers across the continent to recognize that many people do as well.
The league like EPL is worldwide and has a tremendous number of followers in Asia. For entrepreneurs, the goal of investing in sponsoring shirts is no longer about seeing the brand in the domestic market of the league – it’s the beginning of a hard-to-reach region where marketing gaming is illegal.
In 2014, Bet365, the UK gaming giant, defended online gaming operations in Asia, explaining that “There are no laws that explicitly prohibit remote gaming services in Asia by operators outside of Asia.”
Beijing has a large number of internet police forces to protect the “Great Firewall”, a gigantic internet censorship program – gaming on the internet with online gaming service providers and other unwanted things.
Philippines challenges, Cambodia overturned
Most service providers in Asia are in the Philippines. In August, Beijing’s patience finally came to an end when the Chinese embassy in Manila warned Filipino officials to “take concrete and effective measures to prevent and punish operators accepting customers based in Asia. After that he called on the Philippines to “end all online gaming .”
Manila defies challenging Beijing’s claims, but politburo is more successful with Cambodia, which has agreed to completely shut down the industry after a brutal lecture from the superpower.
But will Europe really be it? Leyland thought it would be
The online industry does not notice what Asia is doing because it does not hide the online environment that we value, “he said.
“But we see a large shift in the way in the Asian market, away from land payments directly online. The Chinese government has noticed that it doesn’t like it and pressures the Philippines very much,” he continued.
“Therefore, we think that geopolitical tensions throughout Asia are on the rise and will have interesting implications for industries that we may not have thought properly,” Leyland adds.